The Amazon Group achieved a remarkable turnover of nearly 488 billion euros in 2022, with an impressive average growth rate of 28% per year since 2010. In Germany, Amazon has solidified its position as the second largest market and accounted for 48% of all German e-commerce sales. Globally, it has become the primary destination for online product searches, even surpassing Google.

We delve into these significant findings and more in our comprehensive dossier titled “Current Market Development of Amazon.” Our research covers various aspects, including the Amazon Group’s global growth, insights into individual business units, analysis of changing consumer purchasing behavior, and a detailed examination of Amazon Germany. Our dossier also covers recent game-changing organizational changes for vendors on Amazon. Furthermore, we explore methods to determine sales potential on Amazon and provide actionable steps to build a tailor-made Amazon strategy.

 

We hope you gain valuable insights from our content. Please feel free to reach out to us with any questions or for additional information.

With the market growing from €59.2 billion in 2019 to €86.7 billion in 2021, the German E-Commerce market achieved an average growth rate beyond 20% p.a. during the COVID-19 pandemic. Compared to the 2017 to 2019 period, growth doubled between 2019 and 2021. The dossier “E-Commerce market forecast for Germany” looks at the growth of the market in the future.

The consumer climate in 2022 was already determined from the outset by the return to travel as well as the Russian war of aggression on Ukraine. The combination of these two factors, as measured by the GfK Consumer Climate Index, led to the worst consumer behavior in Germany since the financial crisis in 2008. In addition, the end of the COVID-19 protection measures and rules at the beginning of the year already led to a trend reversal as consumers no longer “had” to spend their money primarily via E-Commerce channels, as stationary retail was also available to them again.

Brand manufacturers and retailers alike are asking themselves about the market environment and development up to the end of 2022 and in subsequent years.

In the dossier “E-Commerce market forecast for Germany”, we present our estimates of sales volumes within three possible scenarios.

The changes in the E-Commerce environment require a rethink on the part of brand manufacturers and retailers. We would be happy to support you in this process of strategic transformation!

E-Commerce market forecast for Germany

We wish you many new insights while reading. Please do not hesitate to contact us if you have any questions or require further information.

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The COVID-19 virus spreads across societies and business, influencing both our professional and private life. Most companies have already taken following actions:

• Business trips are cancelled, seminars and customer meetings outside the company location are postponed to reduce the risk of infection
• Most employees work from home office to secure that the daily business will be completed
• Employees are available as usual, while the phone calls are forwarded directly to their mobile phones

Besides of these operative actions, CEOs should think about a strategy against the COVID-19.

Thus, FOSTEC & Company developed the following dossier, which you can download immediately free of charge.

CEO action plan against COVID-19

Multi-step approach to exploit your business opportunities in the crisis

Develop your action plan against the COVID-19 with our experience!

Additional information about CEO action plan COVID-19

CEO action plan against COVID-19 – download your dossier free of charge

We wish you a pleasant reading of the dossier and are looking forward to your response.

Quo vadis Amazon. The number of industries and providers whose distribution structure has not affected by Amazon is growing ever smaller. Amazon is an important and powerful distributor and requires market participants’ maximum attention. The dossier explores where Amazon is heading and how it is continuing to diversify its business and steadily expand its value chain. It’s not enough to recognise the danger emanating from Amazon; rather, businesses need to turn this danger into opportunities by means of the right strategies.

Amazon Quo Vadis – Download this German-language dossier for free

To access your free download, please enter your name and your email address in the form. You’ll receive the download link immediately via email.

We hope you gain many new insights from reading the document. Should you have questions or require any further information afterwards, we’ll be happy to help.

Make use of our expertise to find your Amazon strategy!

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