E-Commerce Distribution Strategy

When we refer to an E-Commerce distribution strategy, we mean the development of an overarching strategy for systematic distribution via all relevant e-commerce channels, including online marketplace, third party e-retailer and direct sales. While these channels are largely identical for B2C and B2B, there are a small number of important differences. Depending on the sector on which your company operates, read our introduction to either B2C E-Commerce Distribution Strategy or B2B E-Commerce Distribution Strategy to find out more.