For a long time, the luxury goods industry was very cautious about e-commerce. Exclusivity and the mass market nature and transparency of e-commerce seemed incompatible. But here, too, a change in mindset has taken place and the market potential in the luxury segment of e-commerce is causing many manufacturers to launch digitalisation and e-commerce initiatives.
Together with Markus Fost from FOSTEC & Company, we reviewed our Amazon strategy in a short project at Julie & Grace. The result not only gave us many valuable insights into Amazon on the vendor and seller side, but also concrete, directly implementable recommendations for action based on our sales data. In the following months, these helped us to sustainably improve our sales results via Amazon.
Timo Voswinckel, Managing Partner (formerly Project Manager McKinsey & Company) of JULIE & GRACE GmbH
