Mediaroom

Here, you can read interesting, highly relevant articles and updates concerning topical issues around the themes of digitalisation and e-commerce. You'll also find updates on the publication of new white papers and the latest findings from the field of market intelligence. Here, you can read interesting, highly relevant articles and updates concerning topical issues around the themes of digitalisation and e-commerce. You'll also find updates on the publication of new white papers and the latest findings from the field of market intelligence.

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AskBrian - Digitalizing "commodity" work packages

NEWS

by Antonio Adriano Lucà

on 30. June 2022

#Consulting #News

Brian is an AI-Powered, digital assistant for consultants and business professionals in all industry verticals aiding in simplifying their daily work. In general, Brian aims at reducing the overall time spent on “commodity” tasks.

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Future use cases of NFTs - Industry verticals to be disrupted next

NEWS

by Antonio Adriano Lucà

on 22. February 2022

#Consulting #News

Despite gaining public attention only in 2021, NFTs have been around since summer 2015. Currently, the only popular use case of NFTs is the minting of virtual art. However, the technology offers a variety of use cases and will disrupt many industries in a comparably short period of time.

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Connecting Brands and Generation Z - Social Commerce as a sales strategy to reach the customer group of the future

NEWS

by Markus Skoda

on 14. January 2022

#Consulting #News

E-Commerce is an evolving sales channel with everchanging trends and challenges. An emerging E-Commerce trend is Social Commerce – the integration of shopping into social media. Social Commerce conveniently allows customers to instantly buy products they see within social media. Generation Z...

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Escaping the Innovator's Dilemma - Does start-up innovation impose risks or offer opportunities to corporate innovation?

NEWS

by Markus Skoda

on 21. November 2021

#Consulting #News

Many enterprises face the so-called “Innovator’s Dilemma” at a certain point – a situation in which, even though they spot innovation potential, are unable to innovate in a way necessary to maintain their position. There are two main reasons to explain this dilemma – the need to generate revenue...

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Mediaroom

Downloads

AskBrian - Digitalizing "commodity" work packages

Future use cases of NFTs - Industry verticals to be disrupted next

Connecting Brands and Generation Z - Social Commerce as a sales strategy to reach the customer group of the future

Escaping the Innovator's Dilemma - Does start-up innovation impose risks or offer opportunities to corporate innovation?

FOSTEC & Company GmbH