Although the consumer goods and FMCG sectors are still strongly driven by offline volumes, the importance of online business is becoming increasingly relevant in view of attractive growth options. Since online business will continue to gain relevance in the future and this growth will be at the expense of offline business, suppliers should develop suitable digitalisation and e-commerce strategies. This is the only way to avoid a loss of market share in the context of the channel shift from offline to online.
Many thanks for your excellent talk at our Global Marketing Conference. The feedback was very positive and I feel certain that the participants were able to take away a great deal of worthwhile knowledge. We discussed the content several times on the following day and integrated it into our tasks, too.
Frank Lutz, Director, Online Business Europe of LEITZ ACCO Brands GmbH & Co KG
