The healthcare and pharmaceutical industry shows potential for digitalisation in a wide variety of areas. E-health and the associated use of digital technologies in the context of prevention, diagnosis, treatment, monitoring and administration is only one area. Above all, software-driven solutions promise productivity gains that improve healthcare and balance supply and demand for healthcare services more efficiently. The increasing online affinity of patients offers promising potential for patient benefit-oriented business models.
Excerpt of customer quotes
At the invitation of IGEPHA, Markus Fost explained at a seminar in Vienna how Amazon "ticks", what role Amazon Alexa and Amazon Echo could play in pharmaceutical online trade and which Amazon business models would make sense for the pharmaceutical industry. The members of our interest group benefited greatly from the Amazon expert's explanations and were able to take away many suggestions for adapting their marketing strategies.
Christina Nageler, Managing Director of IGEPHA
At an event in Vienna, I got to know Markus Fost, Managing Partner at FOSTEC & Company, as an eloquent and competent guest speaker. In his five-hour presentation on the topic of eCommerce and Amazon, he proved his expertise and we learned in detail from him about the development of eCommerce strategies for the online retail sales channel, which is becoming increasingly important for us.
Mike McFadden, Head of Sales & Field Service of GSK- Gebro Consumer Healthcare GmbH