Just as electric motors are threatening the relevance of combustion engines, the traditional automotive industry is being challenged by the increasing demand for digital, smart solutions. Whether in regard to navigation, infotainment or general autonomous driving, companies such as Google, Amazon, Facebook, Amazon (GAFA) are gaining in importance. With their access to big data sources and their ability to analyse them using artificial intelligence and machine learning, they enjoy many strategic advantages. As such, the automotive industry is encouraged to systematically drive its own digital transformation using appropriate strategies.

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Connecting Brands and Generation Z - Social Commerce as a sales strategy to reach the customer group of the future

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by Markus Skoda

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by Markus Skoda

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Post-merger integration of E-Commerce companies - Capitalizing on synergies

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by Antonio Adriano Lucà

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