Just as electric motors are threatening the relevance of combustion engines, the traditional automotive industry is being challenged by the increasing demand for digital, smart solutions. Whether in regard to navigation, infotainment or general autonomous driving, companies such as Google, Amazon, Facebook, Amazon (GAFA) are gaining in importance. With their access to big data sources and their ability to analyse them using artificial intelligence and machine learning, they enjoy many strategic advantages. As such, the automotive industry is encouraged to systematically drive its own digital transformation using appropriate strategies.

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FOSTEC & Company GmbH

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