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Negotiation strategies on online marketplaces // The eye level in the relevance of the manufacturer matters

NEWS

by Markus Fost

on 26. May 2021

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Online marketplaces are usually the most important sales channel for brand manufacturers in e-commerce who do not pursue pure D2C sales strategies. The rapid, always double-digit growth of online marketplaces was accelerated significantly by the COVID-19 pandemic. Reason genu
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