Third Party eRetailer Strategy (Multi-Channel)

When we talk about a Third Party eRetailer Strategy, we mean the development of a tailored strategy for distribution via Third Party eRetailers – that is, online pure players for the industry in which a company operates. While the basic principle is largely identical for the B2C and B2B sectors, there is a small number of important differences. Depending on the sector on which your company operates, read our introduction to either B2C Third Party eRetailer Strategy or B2B Third Party eRetailer Strategy to find out more.