In today’s constantly changing world, it is crucial that we adapt our skills and ways of working at a company level in order to remain future-proof and meet the challenges at a micro and macro level. White collar digitalization is a key issue that affects us all.

The integration of digital technologies into our everyday working enables us to be more efficient and effective. It improves communication and promotes innovative solutions. But it’s not just about the technologies themselves, it’s also about how we use them to improve our work culture and create a more inclusive, flexible and productive future.

Download the full study and find out what companies in Germany should do to stay fit for the future in the context of the current economic crisis.

We hope you enjoy reading and gain new insights! We will be happy to answer your questions and provide further information at any time.

Based on the survey results companies expect stable sales on Amazon.

The share of Amazon sales in relation to total sales is between 0-25% for 74% of respondents. According to the survey, the most important alternative E-Commerce channels for companies are large marketplaces, online shopping on social media and direct-to-consumer (D2C) stores. Furthermore, companies expect similar profitability from Amazon sales as from other comparable marketplaces. For the majority of respondents, however, cost-related factors are the key to future profitability.

The choice of business model on Amazon among respondents is clear. 63% of participants use the seller (1P) business model. The split between 1P and 3P sales is even more telling, with 76% of sales using the 1P business model.

Download the full study:

In both the B2C and B2B segments for consumer goods, digital sales channels for end users and business customers have steadily established themselves in recent years and are becoming increasingly popular.
Sales for complex B2B products have so far surprisingly stubbornly resisted this change; the classic sales structure with office and field sales still prevails.

In this context in particular, systematic digitization of processes and procedures offers extensive potential for efficiency, transparency and cost optimization, as well as the opportunity to win over the increasingly digitally oriented leads as customers. E-commerce is now more than just a web store, it is a “way of thinking & doing”.

Our dossier gives you an insight into the current situation of the B2B sales landscape in Germany as well as the latest approaches for the systematic “digital first” transformation of your sales organization.

Direct Digital Sales for Complex B2B Products ans Services – Download Dossier for Free

We hope you enjoy reading the dossier and gain new insights! Please do not hesitate to contact us if you have any questions or require further information.

Based on the survey carried out by FOSTEC & Company from 22.07.2023 – 15.09.2023 the Dossier covers its results describing the most actual takeaways about the following:

• Amazon’s impact on the business
• Profitability of Amazon business stream
• Competitive landscape for Amazon in European and other regional markets
• Pros and Cons of various business models on Amazon
• Key matters of Amazon account handling for the corporates