Dossier Q3-2022: E-Commerce market forecast for Germany

With the market growing from €59.2 billion in 2019 to €86.7 billion in 2021, the German E-Commerce market achieved an average growth rate beyond 20% p.a. during the COVID-19 pandemic. Compared to the 2017 to 2019 period, growth doubled between 2019 and 2021. The dossier “E-Commerce market forecast for Germany” looks at the growth of the market in the future.

The consumer climate in 2022 was already determined from the outset by the return to travel as well as the Russian war of aggression on Ukraine. The combination of these two factors, as measured by the GfK Consumer Climate Index, led to the worst consumer behavior in Germany since the financial crisis in 2008. In addition, the end of the COVID-19 protection measures and rules at the beginning of the year already led to a trend reversal as consumers no longer “had” to spend their money primarily via E-Commerce channels, as stationary retail was also available to them again.

Brand manufacturers and retailers alike are asking themselves about the market environment and development up to the end of 2022 and in subsequent years.

In the dossier “E-Commerce market forecast for Germany”, we present our estimates of sales volumes within three possible scenarios.

The changes in the E-Commerce environment require a rethink on the part of brand manufacturers and retailers. We would be happy to support you in this process of strategic transformation!

E-Commerce market forecast for Germany

We wish you many new insights while reading. Please do not hesitate to contact us if you have any questions or require further information.