For many manufacturers, Amazon has become an essential element of the distribution structure. Manufacturers who have already been working with Amazon for a number of years have seen Amazon change its behaviour in line with its increasing market power. In contrast to the initial years, cooperation with Amazon now demands a professional and sustainable strategy. This German-language dossier presents a multi-level strategic approach as a basis for Amazon partnership.

Amazon Negotiating Strategies for Brands – Download this German-language dossier for free

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To our Amazon Strategy Consulting Services

Why “Amazon would never do such a thing” is not a good basis for an Amazon strategy: Markus Fost and Adrian Hotz lay out the reasons in their thought-provoking market study.

With experience gathered across more than 100 consulting projects, the authors provide in-depth insights into the disruptive Amazon ecosystem and explain why an Amazon strategy is vital to manufacturers’ survival.

In addition to a comprehensive overview of the complex Amazon ecosystem, the 49-page study affords an outlook on the future developments set to have a significant impact on commerce. The study is rounded out by expert interviews with representatives of brand manufacturers who have several years’ experience working with Amazon. The study can be downloaded free of charge as a PDF file.

Content of the study “Knut und die Amazonen” (“Knut and the Amazons”):

1. Foreword by Alexander Graf
2. E-Commerce and Amazon: The Tsunami and the Island
3. About the Authors
   • Markus Fost
   • Adrian Hotz
4. Amazon – The Alpha and Omega
5. Survival in the Amazon World
6. Through the Undergrowth
7. Expert Interviews
   • Jörg Kundrath – KAVAJ
   • Stephan Waldeis – AL-KO
   • Witha Rausch – L’Oréal
   • Niels Haußmann – XciteRC
8. References

To download for free, please enter your name and e-mail address in the form. You will immediately receive the download link by email.

The dossier “Amazon Business – What B2B managers need to know about Amazon Business” by FOSTEC & Company is based on many years of consulting experience from more than 70 Amazon strategy projects with renowned brand manufacturers as well as direct cooperation via participations of FOSTEC.

The 43-page dossier gives you an overview of the opportunities that Amazon Business customers and suppliers have to prepare for the resulting changes before the go-live of Amazon Business in Germany.

 

Download Amazon Business Dossier for free

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We wish you many new insights when reading the documents. Please do not hesitate to contact us if you have any questions or require further information.

Find your Amazon strategy with our expertise!

 

The dossier “Amazon – Curse and Blessing for Brand Manufacturers” by FOSTEC & Company is based on many years of consulting experience with various manufacturers and dealers, as well as direct cooperation through participations of FOSTEC.

The 87-page dossier gives you a comprehensive overview of the complex Amazon ecosystem and an outlook on future developments that will have a massive impact on trade. You can download the dossier as a PDF file free of charge.

Content of the dossier: Amazon – curse and blessing for brand manufacturers:

1. Facts & Figures from Amazon
2. The Amazon business model – a complex ecosystem
3. Amazon Technical Infrastructure
4. Relevance of Amazon in the manufacturer environment
5. The Amazon Ranking – Crucial for the visibility of manufacturer brands
6. Outlook and theses on the future development of Amazon

 

Download Amazon dossier for free

To download for free, please enter your name and email address in the form below. You will immediately receive the download link by e-mail.

We wish you many new insights when reading the documents. Please do not hesitate to contact us if you have any questions or require further information.

Find your Amazon strategy with our expertise!

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