Dossier Q3-2017: Amazon Negotiating Strategies for Brands

For many manufacturers, Amazon has become an essential element of the distribution structure. Manufacturers who have already been working with Amazon for a number of years have seen Amazon change its behaviour in line with its increasing market power. In contrast to the initial years, cooperation with Amazon now demands a professional and sustainable strategy. This German-language dossier presents a multi-level strategic approach as a basis for Amazon partnership.

Amazon Negotiating Strategies for Brands – Download this German-language dossier for free

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