Dossier Q3-2017: Quo Vadis – The Growth Formula for B2C & B2B Manufacturers Pursuing Successful Cooperation with Amazon

Quo vadis Amazon. The number of industries and providers whose distribution structure has not affected by Amazon is growing ever smaller. Amazon is an important and powerful distributor and requires market participants’ maximum attention. The dossier explores where Amazon is heading and how it is continuing to diversify its business and steadily expand its value chain. It’s not enough to recognise the danger emanating from Amazon; rather, businesses need to turn this danger into opportunities by means of the right strategies.

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