Dossier Q2-2023: Current market development of Amazon

The Amazon Group achieved a remarkable turnover of nearly 488 billion euros in 2022, with an impressive average growth rate of 28% per year since 2010. In Germany, Amazon has solidified its position as the second largest market and accounted for 48% of all German e-commerce sales. Globally, it has become the primary destination for online product searches, even surpassing Google.

We delve into these significant findings and more in our comprehensive dossier titled “Current Market Development of Amazon.” Our research covers various aspects, including the Amazon Group’s global growth, insights into individual business units, analysis of changing consumer purchasing behavior, and a detailed examination of Amazon Germany. Our dossier also covers recent game-changing organizational changes for vendors on Amazon. Furthermore, we explore methods to determine sales potential on Amazon and provide actionable steps to build a tailor-made Amazon strategy.

We hope you gain valuable insights from our content. Please feel free to reach out to us with any questions or for additional information.