The healthcare and pharmaceutical industry shows potential for digitalisation in a wide variety of areas. E-health and the associated use of digital technologies in the context of prevention, diagnosis, treatment, monitoring and administration is only one area. Above all, software-driven solutions promise productivity gains that improve healthcare and balance supply and demand for healthcare services more efficiently. The increasing online affinity of patients offers promising potential for patient benefit-oriented business models.

At the invitation of IGEPHA, Markus Fost explained at a seminar in Vienna how Amazon "ticks", what role Amazon Alexa and Amazon Echo could play in pharmaceutical online trade and which Amazon business models would make sense for the pharmaceutical industry. The members of our interest group benefited greatly from the Amazon expert's explanations and were able to take away many suggestions for adapting their marketing strategies.

Christina Nageler, Managing Director of IGEPHA

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At an event in Vienna, I got to know Markus Fost, Managing Partner at FOSTEC & Company, as an eloquent and competent guest speaker. In his five-hour presentation on the topic of eCommerce and Amazon, he proved his expertise and we learned in detail from him about the development of eCommerce strategies for the online retail sales channel, which is becoming increasingly important for us.

Mike McFadden, Head of Sales & Field Service of GSK- Gebro Consumer Healthcare GmbH

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The Technology, Media & Telecommunications (TMT) segment provides the innovation and infrastructure for numerous industries, making it a key driver of innovation and wealth creation. The growth prospects are enormous, but the segment is characterised by constantly changing rules of the game, technological change and new challenges. We support strategic and transformative processes along the entire value chain and act as a strategic challenger.

Although the consumer goods and FMCG sectors are still strongly driven by offline volumes, the importance of online business is becoming increasingly relevant in view of attractive growth options. Since online business will continue to gain relevance in the future and this growth will be at the expense of offline business, suppliers should develop suitable digitalisation and e-commerce strategies. This is the only way to avoid a loss of market share in the context of the channel shift from offline to online.

Many thanks for your excellent talk at our Global Marketing Conference. The feedback was very positive and I feel certain that the participants were able to take away a great deal of worthwhile knowledge. We discussed the content several times on the following day and integrated it into our tasks, too.

Frank Lutz, Director, Online Business Europe of LEITZ ACCO Brands GmbH & Co KG

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The industrial goods sector has a very heterogeneous level of digitalisation and e-commerce maturity: While individual companies are taking on the role of digital pioneers, digital pioneering work is still necessary for the majority of companies. Above all, the key topics of Industry 4.0, Internet of Things and the associated company-wide digital transformation require a clear strategy with systematic implementation.

With Markus Fost, Managing Partner at FOSTEC & Company, we were able to find an excellent guest speaker for our eCommerce event. His insightful and inspiring lecture on current topics in the field of eCommerce and pricing received much praise and recognition from the participants. We would like to thank him very much and would also be very happy about a further cooperation!

Patrick Sihler, Corporate Marketing & Sales Business Consulting and Digital (C/MSB) of Bosch Group - Robert Bosch GmbH

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FOSTEC & Company impressed us with practice-oriented, relevant knowledge that has helped tremendously in our strategy development and formulation. As we worked on developing various business models, we benefited from pragmatic, realistic assessment that helped us select the right courses of action. We look forward to the continued friendly and highly professional support of FOSTEC & Company in the future.

Jens Fischer, Director of E-Commerce of Recticel (Schlaraffia)

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In Markus Fost and his team, we've found a skilled and completely dependable partner for e-commerce. Their extensive expertise in this field and ability to understand the respective markets and their mechanisms has helped a great deal as a manufacturer. Easy to work with, very professional and always oriented towards the goal.

Sven Vormann, Sven Vormann, Director of Online Marketing of HEKATRON Vertriebs GmbH

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