3 S GmbH & Co. KG with the brand portfolio Apollo, Ocean 5, pink papaya, Vendome, Lalalux and Zen Power acquired by econvy Learn more FOSTEC & CompanyTransaktionen3 S GmbH & Co. KG with the brand portfolio Apollo, Ocean 5, pink papaya, Vendome, Lalalux and Zen Power acquired by econvy The Target 3 S GmbH & Co. KG, based in Bergisch Gladbach, develops products and brands in the “Sports & Leisure” sector. The brand portfolio includes the brands: Apollo, Ocean 5, pink papaya, Vendome, Lalalux and Zen Power. The best-known and top-selling brand in the portfolio is Apollo – the brand for roller and fun sports, which is aimed at customers with an affinity for design and sports enthusiasts. The Apollo product portfolio includes, for example, longboards that are developed with a team of designers and experienced longboarders. The Transaction The strategy consulting boutique FOSTEC & Company and its team led by Managing Partner Markus Fost comprehensively supported the client econvy Holding GmbH in the transaction. The consultancy included the execution of a commercial due diligence, in which the product range, webshop traffic structures, customer segments and the e-commerce organisation were analysed. A central component was also the implementation of a market potential analysis in Europe in order to identify insights into product trends and potentials in the “Sports & Leisure” segment for the econvy ecosystem.
econvy acquires SolRide Inc. and expands its brand portfolio in the US market Learn more FOSTEC & CompanyTransaktioneneconvy acquires SolRide Inc. and expands its brand portfolio in the US market The Target SolRide is a surf skateboard manufacturer based in Santa Barbara, California, founded in 2020. SolRide’s patented surf skate truck technology allows for higher performance, lighter and lower profile surf skates. The innovative front truck design allows riders to perform turns and carves that would be impossible with a standard truck. This allows riders to find new lines in the park or on the street. The Transaction FOSTEC & Company, together with Managing Partner Markus Fost and his team, advised and supported econvy Holding GmbH in the acquisition of SolRide. The aim of econvy is to buy, aggregate and further develop direct-to-consumer (D2C) brands that stand out due to high product quality and strong customer ratings. The commercial due diligence therefore focused on the product portfolio and the value chain in the US market and which added values arise for other brands from the econvy portfolio.
FOSTEC Ventures sells its shares in PrimeUp to GROW Digital Group Learn more FOSTEC & CompanyTransaktionenFOSTEC Ventures sells its shares in PrimeUp to GROW Digital Group The Target PrimeUp is a full-service Amazon marketing agency headquartered in Hamburg, Germany, with a software development team in India. PrimeUp’s clients include Amazon merchants as well as major brand manufacturers and D2C brands in the European market, but also in America. PrimeUp’s core competencies include Amazon marketing, such as conception, consulting and execution of Amazon PPC and DSP advertising campaigns using PrimeUp’s proprietary buyQ® marketing technology, as well as content creation and marketplace management. With an international team of more than 30 e-commerce experts developing content and campaigns in nine languages for all major Amazon markets, PrimeUp enables the internationalization and localization of all customer-facing Amazon products and marketing materials. The Transaction Strategy consulting boutique FOSTEC & Company provided comprehensive support to client FOSTEC Ventures in the sale to GROW Digital Group, “PrimeUp’s core competencies are an excellent complement to GROW Digital Group’s range of services with an experienced pioneer in technology-driven and data-driven advertising and media optimization,” said Markus Fost, co-partner of PrimeUp. GROW Digital Group is a network of now 13 digital and communications agencies as well as technology companies, each covering a core competence. The range of services includes brand or digital strategy, store and product data systems, communication, creation, performance or content marketing. The large network is the strength of the GROW Digital Group, of which PrimeUp is now a part.
Investment company INVICTO Holding finances the takeover of LotteStyle GmbH by the newly founded empact brands GmbH Learn more FOSTEC & CompanyTransaktionenInvestment company INVICTO Holding finances the takeover of LotteStyle GmbH by the newly founded empact brands GmbH The target Since its founding, LotteStyle GmbH has been selling products in the areas of baby fashion, swimwear for women and clothing for women primarily on Amazon and eBay. The company sells its products under three brands: TupTam, Aquarti and Alkato. The transaction The strategy consulting boutique FOSTEC & Company with its team around Managing Partner Markus Fost comprehensively supported the client INVICTO Holding in the transaction. The consulting included the commercial due diligence including the analysis of the digital value chain as well as all e-commerce activities. “FOSTEC advised us in the context of a commercial due diligence of an Amazon power-seller. The team’s market and technology expertise made it very easy for us to enter the industry. In addition to the CDD, we appreciate the team’s networking approach, which also gave us good ideas for recruiting digital talent and the operational development of our acquisition,” says Ferdinand von Hammerstein, Managing Director of INVICTO Holding GmbH about the cooperation with FOSTEC & Company.
