FOSTEC Ventures sells its shares in PrimeUp to GROW Digital Group

The Target

PrimeUp is a full-service Amazon marketing agency headquartered in Hamburg, Germany, with a software development team in India. PrimeUp’s clients include Amazon merchants as well as major brand manufacturers and D2C brands in the European market, but also in America. PrimeUp’s core competencies include Amazon marketing, such as conception, consulting and execution of Amazon PPC and DSP advertising campaigns using PrimeUp’s proprietary buyQ® marketing technology, as well as content creation and marketplace management. With an international team of more than 30 e-commerce experts developing content and campaigns in nine languages for all major Amazon markets, PrimeUp enables the internationalization and localization of all customer-facing Amazon products and marketing materials.

The Transaction

Strategy consulting boutique FOSTEC & Company provided comprehensive support to client FOSTEC Ventures in the sale to GROW Digital Group, “PrimeUp’s core competencies are an excellent complement to GROW Digital Group’s range of services with an experienced pioneer in technology-driven and data-driven advertising and media optimization,” said Markus Fost, co-partner of PrimeUp. GROW Digital Group is a network of now 13 digital and communications agencies as well as technology companies, each covering a core competence. The range of services includes brand or digital strategy, store and product data systems, communication, creation, performance or content marketing. The large network is the strength of the GROW Digital Group, of which PrimeUp is now a part.

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