Dossier 2023: Direct digital sales of complex B2B products and services

In both the B2C and B2B segments for consumer goods, digital sales channels for end users and business customers have steadily established themselves in recent years and are becoming increasingly popular.
Sales for complex B2B products have so far surprisingly stubbornly resisted this change; the classic sales structure with office and field sales still prevails.

In this context in particular, systematic digitization of processes and procedures offers extensive potential for efficiency, transparency and cost optimization, as well as the opportunity to win over the increasingly digitally oriented leads as customers. E-commerce is now more than just a web store, it is a “way of thinking & doing”.

Our dossier gives you an insight into the current situation of the B2B sales landscape in Germany as well as the latest approaches for the systematic “digital first” transformation of your sales organization.

Direct Digital Sales for Complex B2B Products ans Services – Download Dossier for Free

We hope you enjoy reading the dossier and gain new insights! Please do not hesitate to contact us if you have any questions or require further information.