Based on the survey results companies expect stable sales on Amazon.

The share of Amazon sales in relation to total sales is between 0-25% for 74% of respondents. According to the survey, the most important alternative E-Commerce channels for companies are large marketplaces, online shopping on social media and direct-to-consumer (D2C) stores. Furthermore, companies expect similar profitability from Amazon sales as from other comparable marketplaces. For the majority of respondents, however, cost-related factors are the key to future profitability.

The choice of business model on Amazon among respondents is clear. 63% of participants use the seller (1P) business model. The split between 1P and 3P sales is even more telling, with 76% of sales using the 1P business model.

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