FOSTEC Ventures acquires PrimeUP

The Target

PrimeUp is a German agency founded in 2017. PrimeUp’s clients include Amazon merchants as well as major brand manufacturers and D2C brands in the European market, but also in America.  With around 30 employees based in Hamburg, Germany, and Pune, India, it is one of the leading agencies for Amazon and E-Commerce. As a full-service e-commerce agency, the agency achieves a competitive edge for their customers primarily by developing and implementing excellent marketing and advertising concepts. PrimeUp’s core competencies include Amazon marketing, such as conception, consulting and execution of Amazon PPC and DSP advertising campaigns using PrimeUp’s proprietary buyQ® marketing technology, as well as content creation and marketplace management.

The Transaction

FOSTEC Ventures is a private investment company which focuses as a Company Builder on start-ups and SMEs in Europe.  In 2020 FOSTEC Ventures extended its portoflio in German-based IT companies in areas of technology-driven and data-driven advertising and media optimization. “We see a lot of synergies between PrimeUp core business and FOSTEC & Company activities, which focus in on high-class consulting services in E-Commerce and Digitalization. PrimeUp has already proved to be an expert in Amazon marketing and we see high demand on such services from our clients” said Markus Fost, Managing Partner of FOSTEC Ventures. FOSTEC Ventures portfolio includes more than 10 successful digital start-ups mainly based in Germany with a track of several successful exits.

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