DEPT extends its presence in German digital marketing market with factor-a acquisition

The Target

factor-a is a German-based agency which provides holistic marketing and retail management for businesses from various sectors. factor-a was founded in 2015 by E-Commerce-entrepreneurs and experts Alexander Graf, Adrian Hotz and Markus Fost. The service company supports manufacturers in all operative questions of increasing sales, brand strategy and des quality management on Amazon. The company develops growth strategies on digital marketplaces like Amazon, eBay, and Zalando. It offers the full spectrum of operational vendor and seller management for Amazon.

The Transaction

factor-a used to be a venture of FOSTEC Ventures led by Managing Director Markus Fost.  The founders executed the successful exit selling the company to DEPT and Waterland PE , alternative investment fund focusing on ‘buy-and-buld’ strategy, The aim of the buyers was to extend their coverage of German business and integrate more into marketplace marketing.

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