Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

The road to one’s own company is never without risk, and it takes time for a company to establish itself on the market. If you fail, you usually lose a lot of money. This is exactly where Eric Ries’ “lean startup” method comes in: it is fast, resource-friendly and radically oriented towards success. The theoretical playing-out of scenarios allows readers to determine the chances of success of ideas, products and markets from the outset – and even during the start-up phase, the ever-changing state of affairs is constantly under review. “Do, measure, learn” is the never-ending evaluation process that saves huge amounts of time, money and resources and offers the opportunity for spontaneous correction of an erroneous course. The lean startup approach has already proven itself thousands of times in practice and is becoming increasingly popular in Germany too.

Praise for the book

“Eric Ries’ lean startup method first won extreme popularity in the US. He is author of the startup blog Startup Lesson Learned and co-founder of IMVU, a gaming and entertainment network. In 2007, Business Week named him one of the best young business owners in the technology sector; in 2010, he became an Entrepreneur-in-Residence at Harvard Business School. In addition, he has co-authored many books and continues his activities as a company founder – for example, in his capacity as a senior software engineer at There.com.”
Amazon.de

Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Eric Ries

Redline Verlag

ISBN: 978-3868815672