The 2nd Amazon Sales Congress is the first major conference with largely separate programme strands for brand manufacturers and retailers, tailored precisely to their different information needs!

The programme offers presentations on highly topical subjects such as strategies for successful negotiations on Amazon, vendor central handling optimisation, advertising options for vendors on Amazon and automated Amazon analyses for ranking optimisation.

In addition, there will be intensive seminars to deepen essential topics and to deal with individual questions – each led by top experts for Amazon optimisation.

The congress is aimed at cross-sector executives of consumer goods manufacturers and retailers with responsibility for sales success, i.e. above all sales managers, e-commerce managers, marketing managers, managing directors and entrepreneurs.

The organiser is the Gesellschaft für Kongressmanagement (GfKM), which is one of the leading providers of high-quality congresses for sales executives in Germany.

At K5 on 22/23 June 2017 in Berlin, there will be a Shoptalk again this year. In the course of this, there will be an in-depth track on the topic of marketplace strategies, which will be presented by Alexander Graf. Markus Fost, Managing Partner at FOSTEC & Company, the leading strategy consultancy for renowned brand manufacturers, will make people aware of Amazon’s way of thinking and will discuss “How Amazon deals with brands and manufacturers” in his contribution.

In addition to expert presentations, many companies will also report on their experiences with Amazon and their strategies at K5.

Amazon Business is giving the B2B retail landscape sleepless nights. Vendors from the B2C world have already experienced stormy times with Amazon. After a challenging onboarding of the products and rapid growth, it is not uncommon for Amazon to take a nosedive, resulting from punitive measures, increasing complexity and lack of transparency. Markus Fost, Managing Partner at FOSTEC & Company, the leading strategy consultancy for renowned brand manufacturers, makes you aware of the Amazon mindset and explains the formula for more growth and successful cooperation with the e-commerce monopolist Amazon.