Amazon Vendor Quo Vadis – The growth formula for B2C & B2B manufacturers for a successful cooperation with Amazon

Amazon Business is giving the B2B retail landscape sleepless nights. Vendors from the B2C world have already experienced stormy times with Amazon. After a challenging onboarding of the products and rapid growth, it is not uncommon for Amazon to take a nosedive, resulting from punitive measures, increasing complexity and lack of transparency. Markus Fost, Managing Partner at FOSTEC & Company, the leading strategy consultancy for renowned brand manufacturers, makes you aware of the Amazon mindset and explains the formula for more growth and successful cooperation with the e-commerce monopolist Amazon.