Investment company Finexx finances the acquisition of Feelgood Shop B.V. by BioneXX Holding

The Target

The company Feelgood Shop, founded in 2003 and based in Venlo, the Netherlands, was the first online store (www.feelgood-shop.com) for natural nutrients in German-speaking countries when it was founded, where it remains one of the leading suppliers of high-quality, certified organic food supplements and vital substances. The product range mainly comprises quality products on a natural basis – including vitamins, minerals, superfoods, vital substance concentrates, anti-aging and diet products as well as sports nutrition such as muscle building products. With around 20 employees, Feelgood Shop is growing steadily.

The Transaction

The strategy consulting boutique FOSTEC & Company with its team around Managing Partner Markus Fost comprehensively supported the client Finexx in the transaction. The consulting included the Commercial Due Diligence including the analysis of the digital value chain as well as all E-Commerce activities. “The analyses within the scope of FOSTEC & Company’s CDD opened our eyes to the opportunities and challenges of Feelgood’s E-Commerce market. We thus invested with full awareness of the opportunities and challenges and were able to significantly minimize our risk in the transaction,” says Mathias Heining, CEO of Finexx GmbH about the collaboration with FOSTEC & Company.

 

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