Der Neue Online-Handel: Geschäftsmodell und Kanalexzellenz im E-Commerce (The New Online Retail: Business Models and Excellence in E-Commerce)

The fifth edition of this German-language book has been revised and expanded to incorporate the newest e-commerce developments: key figures have been updated and information on best practices  brought up-to-date, while more time has been spent on the core topics of mobile and social commerce and business model examination. In addition, the author addresses the question of whether new business models are capable of long-term profitability and of guaranteeing an adequate return on investment; accordingly, the topics of economic efficiency, profit maximisation and scaling are also given more weight than in previous editions.

Praise for the book

“In his book, Gerrit Heinemann lists eight success factors for new generation e-commerce. Using international best practices as a guide, decision makers in commerce discover paradigms for successful online retail.” — Internetworld

“Heinemann’s work is distinguished by its clean-cut structure and clear presentation. Complex subject matter is addressed is an easily understandable and comprehensive way. The book comes as recommended reading for anyone wishing to further their existing knowledge and engage intensively with the subject of online retail.” — www.ecc-handel.de

Der Neue Online-Handel: Geschäftsmodell und Kanalexzellenz im E-Commerce (The New Online Retail: Business Models and Excellence in E-Commerce)

Gerrit Heinemann

Springer Gabler Verlag

ISBN: 978-3658024321