We live in an age of revolutionary new business models – and though they are changing our business world across all industry boundaries, we still scarcely understand where their power comes from. Against this background, “Business Model Generation” presents simple yet powerful tools to help you develop, modernise and innovate business models. Being a game changer can be that simple! As an inspirational guide for “visionaries, game changers, and challengers”, this book is ideal for all those seeking to improve or redesign their business models and provides an insight into the mystery-shrouded innovation techniques of top global companies. Learn how to develop business models from scratch and put them into action, or to polish up old ones and make them new!

Advertised as being developed by 470 strategy experts, “Business Model Generation” lives up to what it promises: 470 authors from 45 countries wrote, financed and produced the book in collaboration. The clever tie-in of content with visual design makes it easy to immerse yourself in the universe of business model innovation and succeed in the jump to new business worlds!

“Business Model Generation” is an indispensable guide for anyone seeking to put an end to “business as usual”.  It’s made for executives, consultants and entrepreneurs who want to forge new paths and unusual ways of creating value.

 

Praise for the book

“A workbook for optical and creative thinking. Both in terms of its graphic design and the story of its creation, the book differentiates itself clearly from other business model advice books. It helps readers understand why Google, Youtube, Facebook or Flickr are so successful, even though they contradict classic business principles.”
— Handelsblatt, 2011

“The authors have succeeded very well in simplifying and structuring this complex topic very well. A great workbook!”
— Harvard Business Manager, 2011

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Alexander Osterwalder, Yves Pigneur

Campus Verlag

ISBN: 978-3593394749

amazon

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