When we refer to an E-Commerce distribution strategy, we mean the development of an overarching strategy for systematic distribution via all relevant e-commerce channels, including online marketplace, third party e-retailer and direct sales. While these channels are largely identical for B2C and B2B, there are a small number of important differences. Depending on the sector on which your company operates, read our introduction to either B2C E-Commerce Distribution Strategy or B2B E-Commerce Distribution Strategy to find out more.
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Markus Fost, MBA, is an expert in e-commerce, online business models and digital transformation, with broad experience in the fields of strategy, organisation, corporate finance and operational restructuring.Learn more