AFINUM Management GmbH has invested in all4golf – Golf Versand Hannover GmbH

The Target

all4golf is the largest European online retailer for golf equipment and has been offering golfing products to customers in Germany and Europe for over 30 years. The retailer has had an online store since 1998. Today, all4golf sells over 20,000 items and operates one of the largest golf ranges in northern Germany in Hanover.

The Transaction

The strategy consulting boutique FOSTEC & Company comprehensively supported the client AFINUM in the transaction. The consulting included the commercial due diligence including the analysis of the digital value chain, the verification of the leading position in the online golf market and the elaboration of the performance improvement potential based on the current e-commerce maturity level. In addition, the growth potential presented in the business plan was examined and additional management potential quantified.

 

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