Seminars & Talks

As part of our research activities, we engage on an ongoing basis with highly topical strategic issues around our focal topics of digitalisation and e-commerce. We are happy to discuss these topics with you in custom-tailored talks and seminars. As part of our research activities, we engage on an ongoing basis with highly topical strategic issues around our focal topics of digitalisation and e-commerce. We are happy to discuss these topics with you in custom-tailored talks and seminars.
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Seminars

We’ll work with you to dig down into specific topics and tailor the results to your requirements.

Our seminars and workshops offer the opportunity to dig deeper into complex topics related to e-business, e-commerce and digital transformation, all with a focus on your individual needs and requirements. They are carried out by our expert speakers, each of whom draws not only on many years of professional and practical experience, but also on a broad academic education. This transfer from theory to practice and vice versa is of pivotal importance and renders FOSTEC & Company’s workshops of incredible value to their participants. Should you have questions or wish to arrange an appointment, we look forward to receiving your inquiry!

Alongside seminars and workshops, FOSTEC & Company also offers talks on the subject of e-business/e-commerce and digital transformation.

Talks

FOSTEC & Company offers talks on topical issues around the subjects of e-business, e-commerce and digital transformation.

Let our partners add a dash of inspiration to your event and learn about the latest innovations as part of our motivational, charming and exciting presentations.

Book us for:

  • Keynote speeches
  • Company conferences
  • Kick-off events
  • Symposia
  • Congresses
  • Customer events
  • Trade fairs
  • Seminars
  • Workshops

Send us an inquiry with your ideas and requirements. We’ll get back to you as soon as we can!

Your Request for a Seminar or Talk

We’ll work with you to explore specific topics and tailor the results to your requirements.

Our seminars and talks offer you the opportunity to dig deeper into complex topics related to e-business, E-Commerce and digital transformation, all with a focus on your individual needs and requirements. They are carried out by our expert speakers, each of whom draws not only on many years of professional and practical experience, but also on a broad academic education. This transfer from theory to practice and vice versa is of pivotal importance and renders FOSTEC & Company’s workshops of incredible value to their participants. Should you have questions or wish to arrange an appointment, we look forward to receiving your inquiry!

Alongside seminars and workshops, FOSTEC & Company also offers talks on subjects pertaining to its entire range of services. More information can be found here.

 

FOSTEC & Company Managing Partner Markus Fost during the lecture “How does Alibaba work for manufacturers?”

Selected lecture topics

Platform economy

Platform economy as a game changer of the 21st century

– Why the platform economy is changing every business

The platform economy has already redefined numerous B2C markets and is increasingly penetrating the B2B market as well. The presentation shows what makes platform operators in the GAFA economy so successful and what manufacturing companies can learn from it.*

  • What are the drivers behind the fabulous growth figures for platform companies such as Google, Apple, Facebook and Amazon (GAFA)?
  • Why platforms are becoming the gatekeeper to the customer in the digital world?
  • Who are the current platform companies that are changing the markets?
  • What role does Germany play in the global platform economy?
  • How are platforms built and how are they different from traditional, linear business models?
  • How can a platform strategy succeed in your own company?

Disruptive business model development through platform economics

(Disruptive) Business Model Development – FOSTEC & Company

Based on the realization that exponentially growing business models will primarily take place in the platform economy in the future, this presentation shows what the prerequisites are for disruptive business model development in companies and how this can succeed.*

  • How do disruptive business models emerge based on examples?
  • Typical impact areas of disruptive business models
  • Essential steps for the development of disruptive business models
  • Business Model Innovations in the Platform Economy
  • Success factors for platform business models
  • Best Practice: Platform Business Model
  • Conceptual approach to the development of a disruptive digital platform

Digitalization

Digital transformation

– How to effectively increase your company’s value drivers through efficiency improvement and automation instead of buzzword bingo

https://www.digital-health-check.de

Everyone is talking about digital transformation. What it actually means, however, is often unclear and lies in the eye of the beholder. This presentation puts an end to the buzzword bingo and shows you what potential digital transformation holds.*

  • Components of digital transformations: What components should a digitalization strategy include?
  • How do you determine the digital readiness in your company?
  • How can value drivers be leveraged by increasing efficiency and automation in your company?
  • Understanding success factors of the digital transformation and influencing them for yourself

Successfully mastering the recruiting of digital professionals

How to successfully master recruiting digital professionals as the biggest business challenge in the age of the platform economy and Generation Z at this time

Recruiting digital professionals is increasingly becoming a core challenge for companies. The presentation shows how the recruiting of digital professionals paired with Generation-Z can nevertheless succeed.*

  • Root cause: skills shortages and lack of digital training are bringing the “war for talent” to a head
  • Key findings from the 2019 FOSTEC Recruiting Study
  • Why you should derive the job profile for digital professionals from your digital strategy
  • How job search and active sourcing works in the age of the platform economy
  • High potentials don’t search – they are found
  • How you can assess the skills of digital talent to avoid bad hires

E-Commerce

Potentials of the E-Business Due-Diligence

– What the buy-side needs to look out for in transactions in the digital environment

https://www.fostec.com/de/e-business-due-diligence/

Specialized transaction advice is elementary, especially for digital business models, as risks are often hidden by high information asymmetries and the market is changing rapidly. The presentation will show what the buy-side must pay attention to in transactions in the digital environment.*

  • How to properly assess the opportunities and risks of a company in the E-Business environment?
  • Why an E-Business / Digital Due Diligence provides a realistic assessment of the future development of a company
  • Which components belong in an E-Business Due Diligence and why?
  • How can value drivers be identified which can be realized in the next 4-5 years?
  • How can the development of the platform economy be anticipated for a target to be valued?

Why an E-Commerce strategy is necessary for B2B2C manufacturers to avoid losing market share overall

 E-Commerce-Strategies – FOSTEC & Company

For brand manufacturers, an optimal E-Commerce strategy is elementary to gain market share. The presentation explains how the offline – online channel shift can be used by brand manufacturers to achieve growth without forcing conflicts with existing channels.*

  • Channel shift: why E-Commerce is not an “on-top” revenue potential but part of the total market
  • How customer requirements are changing markets in the digital age
  • Customer Journey: Understand – Measure – Control
  • Evolution of the retail landscape in the B2C and B2B markets
  • Impact of new entrants on the B2C and B2B markets
  • Components of an E-Commerce strategy with regard to
    • Online marketplaces
    • Third-Party eRetailer
    • Procurement platforms
    • Direct Sale & Affiliate Models
  • Success factors of an E-Commerce strategy & Best Practice

Go-to-Market Strategy China E-Commerce

– How manufacturers and retailers succeed in entering the market on Alibaba

As the second largest economy in the world, the Chinese E-Commerce market is attracting European manufacturers to the Middle Kingdom. The presentation shows manufacturers how to successfully enter the Alibaba market and covers the following topics, among others.*

  • Facts & Figures: Why China E-Commerce makes sense for many product segments of European manufacturers
  • Opportunities and risks of a market entry strategy on Alibaba
  • Alibaba Strategy Framework: From Potential Analysis to Logistics Model to Business Planning
  • The magic triangle on Alibaba: Why content – marketing and customer service on Alibaba is time & cost intensive
  • Dos & Don’ts on Alibaba

Amazon Commerce

What would Amazon do?

– What companies can learn from the most successful company at this time

https://www.amazon-consulting.com/

The lecture on the book “Was würde Amazon tun?” [translation: What would Amazon do?) , which was published by Springer Verlag in 2019, shows which skills companies can learn from Amazon and to what extent their industry will change due to the Amazon effect.*

  • What accounts for Amazon’s success and which future technologies does the company rely on?
  • What is Amazon’s corporate philosophy?
  • What innovative corporate culture does Amazon rely on to ensure agile implementation?
  • Why the Amazon ecosystem is the best-practice blueprint for the modern platform economy
  • What companies can learn from Amazon
  • How Amazon is changing the rules of the market in numerous industries

Amazon for brand manufacturers in B2B2C

– How you can grow sustainably and profitably with Amazon

https://www.amazon-consulting.com/

In this presentation, you will benefit from FOSTEC & Company’s experience from over 200 strategy projects with leading international companies from all industries in the context of Amazon.*

  • Facts & Figures: Why E-Commerce without Amazon makes no sense in many cases
  • Opportunities and risks of direct cooperation with Amazon
  • Strategy options for brand manufacturers and retailers
  • Pricing strategies for Amazon and multi-channel retailing
  • Amazon strategy framework: From potential analysis to integrated business planning
  • Assortment Intelligence: How you need to treat items individually on Amazon to remain profitable in the long term
  • Negotiation strategy for contract and conditions as the key to sustainable profitability

How Amazon can change the pharma and healthcare market

 

https://www.amazon-consulting.com/

This presentation is about the upcoming market entry of Amazon in the pharmaceutical and healthcare sector. We will explain to you the opportunities and risks as a manufacturer and trading company, which arise through Amazon.*

  • How will Amazon change the pharma and healthcare market in the medium term?
  • What is the significance of the PillPack acquisition for Amazon in Europe?
  • What impact will Alexa have on pharmacies?
  • How can pharma manufacturers prepare for Amazon?
  • What strategy should pharmacists implement with Amazon?

Pricing

Pricing in the age of market transparency through E-Commerce

– How brand manufacturers benefit from multi-channel performance pricing (MCPP) strategies

 Pricing Strategy – FOSTEC & Company

Pricing in the E-Commerce economy results in an increasing market transparency for branded goods, which often leads to increased price erosions for the products, so that the brand image in retail suffers and the price enforcement is reduced. In this presentation, we will show you concrete approaches to solving this problem.*

  • Pricing in the E-Commerce economy
  • Amazon Pricing – Influenced by Multi-Channel Sourcing
  • Solution approaches for brand manufacturers: How to develop a data-driven multi-channel pricing strategy?
  • What are the benefits of performance-based multi-channel pricing?

Procurement

Global Online Marketplace Procurement System (GOMPS)

– How fully automated procurement solutions are scheduling at the best price in B2B and AI is replacing the operational buyer

In this presentation, we will show how fully automated procurement solutions can identify the most favorable market price and thus realize savings potentials in the procurement of indirect goods.*

  • How procurement is changing in the B2B market
  • Disadvantages of conventional procurement solutions
  • How a global online marketplace procurement system (GOMPS) works?
  • Which functions AI can replace in operational procurement
  • Prerequisites for the successful introduction of GOMPS

* The respective lecture deals among other things with the following questions, which the speaker can individually adapt to the event format if required.

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Contact one of our experts

Markus Fost, MBA, is an expert in e-commerce, online business models and digital transformation, with broad experience in the fields of strategy, organisation, corporate finance and operational restructuring.

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Markus Fost

Managing Partner
Markus Fost, MBA, is an expert in e-commerce, online business models and digital transformation, with broad experience in the fields of strategy, organisation, corporate finance and operational restructuring.
Niels Haussman

Niels Haußmann has supported FOSTEC & Company's management team since 2017 in his role as in-house adviser to the management. He draws on many years' experience as a sales manager and has overseen numerous international projects.

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Niels Haußmann

Executive Assistant
Niels Haußmann has supported FOSTEC & Company's management team since 2017 in his role as in-house adviser to the management. He draws on many years' experience as a sales manager and has overseen numerous international projects.

FOSTEC & Company is known from

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FOSTEC & Company GmbH

Marienstraße 17, D-70178 Stuttgart

info@fostec.com

+49 (0) 711 995857-0

+49 (0) 711 995857-99

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