Today the WD-40 Company has developed from a small business to a global player. The company, which is listed on the NASDAQ stock exchange, is controlled from its headquarters in San Diego, USA. The professional products of the WD-40 Company are used in more than 176 countries – in industry and trade as well as for hobbies and households. The company has a European headquarters in Great Britain and a German branch in Bad Homburg. This was founded in 1995 and is responsible for sales to retailers in Germany, Austria and Switzerland. Between 70-80% of the population in these three markets know and value the WD-40 products as problem solvers.