This book provides an insight into the working of Amazon’s business model and value chain. The authors highlight Amazon’s formula for success and the threats and opportunities this brings for a wide variety of industries. Understanding the threat is not difficult; dealing with it, however, is a much bigger challenge. Amazon is digitalising entire industries. Publishers, retailers, software companies (e.g. IBM or Microsoft), manufacturers and suppliers, B2B companies, insurance companies, even service providers like the gardener around the corner: no one is safe from Amazon’s unbridled power and ability to reinvent itself, not even Amazon itself.  Just a few years ago, Amazon’s core business was selling and shipping CDs, DVDs, and books; today, Amazon Prime customers can download films, music and many books directly. In Germany, the victims include once heavy-hitters such as Thalia, Weltbild, Neckermann, Saturn and Mediamarkt, with many more to be added to the list. This book aims to clearly and simply present the correlations and the economic consequences of increasing “Amazonisation”.

Was würde Amazon tun? (What Would Amazon Do?)

Markus Fost

Springer Verlag

ISBN: 978-3658145644

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