E-Entrepreneurship: Grundlagen der Unternehmensgründung in der Digitalen Wirtschaft (E-Entrepreneurship: Principles of Company Formation in the Digital Economy)

“E-Entrepreneurship” tackles the founding and financing of young companies in the net economy. Such “e-ventures” – which exist in the internet, mobile and interactive television sectors – have now established themselves as significant part of the general economy. With this as its jumping-off point, the textbook describes the basic principles of founding a business based on electronic business processes (e-business). Success factors for e-business start-ups are described for each individual phase of the founding and growth processes, with special consideration being given to the requirements and characteristics of the e-business sector.

The Content

• Principles of e-entrepreneurship: terms, trends, commercial framework
• Developing ideas in e-entrepreneurship: requirements, methods, market structures
• Developing ideas in e-entrepreneurship: business plan, business models, processes
• Implementation of ideas in e-entrepreneurship: product, competition, market access
• Progression of ideas in e-entrepreneurship: communication, investment, exit
• Current examples of e-commerce start-ups

E-Entrepreneurship: Grundlagen der Unternehmensgründung in der Digitalen Wirtschaft (E-Entrepreneurship: Principles of Company Formation in the Digital Economy)

Tobias Kollmann

Springer Gabler Verlag

ISBN: 978-3658123482