In this German-language textbook, Tobias Kollmann describes the theoretical foundations of and practical considerations for purchasing, selling, retailing, contact and cooperation management on electronic networks. As he does so, he consistently sets out the basic building blocks – system solutions, processes, management, marketing and implementation – in the context of the associated online platforms, giving special consideration to the requirements and characteristics of electronic commerce. The descriptions address the topic from both a business and a technical point of view, ensuring that the entire e-business spectrum is covered.

Praise for the book:

The challenge of e-business practice and theory

The most important part of this book comes right at the beginning. Sounding three alarm sirens, Tobias Kollmann warns us of the threefold ignorance that exists in Germany regarding our digital future. Our young, insufficiently digitally qualified graduates, our absentee startup sector and our reluctant middle management class are indicators of a worrisome trend. The need for digitalisation competence is increasing, while our competence base is rather weak.

What is the cure? Knowledge!

Thanks to this book, which is currently in its 6th edition, Professor Tobias Kollmann has nine years’ experience of the challenge of positioning a work in a highly dynamic environment (such as the internet economy) with all the information necessary to meet the requirements of practice and science. Has he (once again) mastered this challenge? The enduring popularity of the new editions speaks for itself. More important than its financial success, however is the solid content the book offers. The current edition once again offers enormous substance, not only in terms of its almost 1,000 pages, but above all through the ever-successful combination of theory and practical examples, learning content and progress checks and the author’s own skills and comprehensive literature recommendations. – Dr. Winfried Felser

Content:

  • E-business principles
  • E-procurement principles
  • E-shop principles
  • E-marketplace principles
  • E-community principles
  • E-company principles

 

E-Business: Grundlagen elektronischer Geschäftsprozesse in der Digitalen Wirtschaft (E-Business: The Basics of Electronic Business Processes in the Net Economy)

Tobias Kollmann

Springer Gabler Verlag

ISBN: 978-3658076696

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