Digitale Transformation von Geschäftsmodellen: Grundlagen, Instrumente und Best Practices (Schwerpunkt: Business Model Innovation) (Digital Transformation of Business Models: Principles, Instruments and Best Practices, with a Focus on Business Model Innovation)

This book shows how companies can prepare their business models for a digital future and how this can create competitive advantages and better fulfil customer requirements. Authors from practice and science show how the digital transformation of companies can succeed across the entire value chain.

The content covers approaches, instruments, study results and the best practices of different industries in the context of digital transformation. It takes into account the diverging requirements of different companies and industries and can be combined and expanded as needed to adapt it to a company’s specific requirements.

Praise for the book:

“This comprehensive anthology offers theoretical principles and numerous current examples from research and practice. Even if the individual contributions do not always seem exactly cohesive, the work offers a well-prepared wealth of knowledge for both scientists and practitioners. A “must” for all those involved with the topics of digitalisation, industry 4.0, digital transformation and related issues.”– Joachim Reinhart, CEO & Founder Impulsio Ventures GmbH

“All companies must sooner or later address the question of their individual response to the digital transformation. Not all have yet recognised this need – and not all are acting in an accordingly goal-oriented fashion. In this regard, the work of Schallmo/Rusnjak/Anzengruber/Werani/Jünger can provide an important starting point. In addition to the theoretical basics and the necessary instruments, it also examines best practices. Very worthwhile reading for anyone involved in digital transformation – which ultimately includes anyone bearing responsibility for the businesses of today or tomorrow; ,anagers and students alike! I wish you all inspiring reading.” — Prof. Dr. Ralf Kreutzer, Professor for Marketing at the Berlin School of Economics and Law

Content:

• Digital transformation across the entire value chain
• Requirements placed on companies
• Changing business models in the context of the digitalisation trend
• Scientific explanations and practical examples

Contributing author: Markus Fost

Digitale Transformation von Geschäftsmodellen: Grundlagen, Instrumente und Best Practices (Schwerpunkt: Business Model Innovation) (Digital Transformation of Business Models: Principles, Instruments and Best Practices, with a Focus on Business Model Innovation)

Dr. Daniel Schallmo

Springer Gabler Verlag

ISBN: 978-3658123871