The industrial sector displays a highly heterogeneous degree of digitalisation and e-commerce maturity: while individual companies have assumed roles as digital pioneers, pioneering work is still necessary for a large number of others. In particular, the focal areas of industry 4.0 and the Internet of Things – and the company-wide digital transformation that accompanies them – require clear strategies with subsequent systematic implementation.

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by Antonio Adriano Lucà

on 22. February 2022

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Despite gaining public attention only in 2021, NFTs have been around since summer 2015. Currently, the only popular use case of NFTs is the minting of virtual art. However, the technology offers a variety of use cases and will disrupt many industries in a comparably short period of time.
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Connecting Brands and Generation Z - Social Commerce as a sales strategy to reach the customer group of the future

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by Markus Skoda

on 14. January 2022

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E-Commerce is an evolving sales channel with everchanging trends and challenges. An emerging E-Commerce trend is Social Commerce – the integration of shopping into social media. Social Commerce conveniently allows customers to instantly buy products they see within social media. Generation Z...
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Escaping the Innovator's Dilemma - Does start-up innovation impose risks or offer opportunities to corporate innovation?

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by Markus Skoda

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Many enterprises face the so-called “Innovator’s Dilemma” at a certain point – a situation in which, even though they spot innovation potential, are unable to innovate in a way necessary to maintain their position. There are two main reasons to explain this dilemma – the need to generate revenue...
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Post-merger integration of E-Commerce companies - Capitalizing on synergies

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by Antonio Adriano Lucà

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While most mergers and acquisitions frameworks are concerned with the pre-deal valuation and the maximization of the transaction’s enterprise value, post-merger integration focuses on the realization of the predicted values once the transaction has been completed. The post-merger integration...
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