Although the consumer goods and FMCG industry are still driven heavily by offline activities, the importance of the online business is gaining in importance due to the attractive growth options it offers. Since online business is also gaining in relevance in terms of its future potential, and this growth is occurring at the expense of offline business, providers are recommended to develop suitable digitalisation and e-commerce strategies. Only by doing so can they avoid losing market share in the context of the channel shift from offline to online.

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Future use cases of NFTs - Industry verticals to be disrupted next

NEWS

by Antonio Adriano Lucà

on 22. February 2022

#Consulting #News

Despite gaining public attention only in 2021, NFTs have been around since summer 2015. Currently, the only popular use case of NFTs is the minting of virtual art. However, the technology offers a variety of use cases and will disrupt many industries in a comparably short period of time.
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Connecting Brands and Generation Z - Social Commerce as a sales strategy to reach the customer group of the future

NEWS

by Markus Skoda

on 14. January 2022

#Consulting #News

E-Commerce is an evolving sales channel with everchanging trends and challenges. An emerging E-Commerce trend is Social Commerce – the integration of shopping into social media. Social Commerce conveniently allows customers to instantly buy products they see within social media. Generation Z...
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Escaping the Innovator's Dilemma - Does start-up innovation impose risks or offer opportunities to corporate innovation?

NEWS

by Markus Skoda

on 21. November 2021

#Consulting #News

Many enterprises face the so-called “Innovator’s Dilemma” at a certain point – a situation in which, even though they spot innovation potential, are unable to innovate in a way necessary to maintain their position. There are two main reasons to explain this dilemma – the need to generate revenue...
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Post-merger integration of E-Commerce companies - Capitalizing on synergies

NEWS

by Antonio Adriano Lucà

on 25. October 2021

#Consulting #News #Private Equity / Family Office

While most mergers and acquisitions frameworks are concerned with the pre-deal valuation and the maximization of the transaction’s enterprise value, post-merger integration focuses on the realization of the predicted values once the transaction has been completed. The post-merger integration...
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