Transformation in E-Commerce means the consistent alignment of the company with the E-Commerce strategy. In contrast to a classic company transformation, the transformation in E-Commerce is primarily about creating an agile and digital target company, as can be seen in Figure 1. This is due to rapidly changing trends and short technological half-lives. The transformation is therefore characterised by short implementation times and successive implementation of focus topics. This is the only way to survive in competition and create sustainable value.
Figure 1: Transformation of an E-Commerce strategy into a company
The process starts with the target state of the individual divisions. The structural and procedural organisation is defined for each area and for the entire company. We determine the optimal structure of individual organisational units, processes and interfaces within your organisation. Then the necessary digital capacities are quantified in the target concept.
The next step is an analysis of the gap between the examined actual state of your company and the defined target concept. In particular, the focus is placed on the difference between the existing and necessary capacities. This essentially defines the expected investment framework of the target concept, shows fields of action and areas to focus on.
Ultimately, however, any concept is only as good as its implementation. To ensure successful implementation, we develop a roadmap that is as agile as possible. This time plan and action plan breaks down the entire implementation process into individual work packages. The work packages define roles, responsibilities and tasks for all parties involved. The final part of the roadmap is a separate, agile control concept with which the implementation process can be flexibly controlled according to certain key figures.
This ensures the success of the strategy implementation and, as exemplified in Figure 2, creates a company that is focused on online markets. On the one hand, the company is able to adapt flexibly to the customer through agile methods, and on the other hand, it retains and takes into account established and proven structures despite everything.
Figure 2: Exemplary organisational design of a company oriented towards online markets
On the way to becoming a digital company, this creates a hybrid with the best features from both worlds, the traditional and the digital.
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Markus Fost, MBA, is an expert in e-commerce, online business models and digital transformation, with broad experience in the fields of strategy, organisation, corporate finance and operational restructuring.Learn more