When we talk about a third party e-retailer strategy, we mean the development of a tailored strategy for distribution via third-party e-retailers – that is, online pure players for the industry in which a company operates. While the basic principle is largely identical for the B2C and B2B sectors, there are a small number of important differences. Depending on the sector on which your company operates, read our introduction to either B2C third party e-retailer strategy or B2B third party e-retailer strategy to find out more.

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