When we talk about an online marketplace strategy, we mean the development of a dedicated strategy for distribution via online marketplaces such as Amazon, eBay, etc. While the basic principle is largely identical for the B2C and B2B sectors, there are a small number of important differences. Depending on the sector on which your company operates, read our introduction to either B2C online marketplace strategy or B2B online marketplace strategy to find out more.
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Markus Fost, MBA, is an expert in e-commerce, online business models and digital transformation, with broad experience in the fields of strategy, organisation, corporate finance and operational restructuring.Learn more