When we talk about a direct sales & affiliates strategy, we mean the development of a tailored strategy for distribution via a company’s own online shop and selected affiliates. While the basic principle is largely identical for the B2C and B2B sectors, there are a small number of important differences. Depending on the sector on which your company operates, read our introduction to either B2C direct sales + affiliates oder B2B direct sales + affiliates.
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Markus Fost, MBA, is an expert in e-commerce, online business models and digital transformation, with broad experience in the fields of strategy, organisation, corporate finance and operational restructuring.Learn more