Direct Sales & Affiliates

When we talk about a direct sales & affiliates strategy, we mean the development of a tailored strategy for distribution via a company’s own online shop and selected affiliates. While the basic principle is largely identical for the B2C and B2B sectors, there are a small number of important differences. Depending on the sector on which your company operates, read our introduction to either B2C direct sales + affiliates oder B2B direct sales + affiliates.